Acclaimed Brands Bed Together for Kink Fun and Safety
Award-winning leather brand Rouge have teamed up with renowned retailer Nice ‘n’ Naughty and revered pro-kink expert Jackson Rocco in a unique three-way partnership that caters for the ongoing upsurge in demand for fetish and BDSM products.
Using Rocco’s internationally-acclaimed android app of The Book of Filthy Sex Games, readers will for the first time be able to access directly specifically chosen Rouge and Nice ‘n’ Naughty BDSM gear and toys featured in the app’s sixty-nine session ‘recipes’ for fun and safe kink play.
Rouge ranges featured include its luxury padded ankle cuffs, blindfolds and adjustable wrist to neck restraints, all made using exquisite, quality leather from trusted tanneries. Nice ‘n’ Naughty items include bestseller essentials like vibrators, plugs, lube and massage oils. App users will be able to visualise and learn exactly what item of equipment each kinky practice requires while also offering the chance to shop and order instantly from their smart-phones.
The collaboration will not only be promoted by in-store 10,000 flyers and tags but be buttressed by live workshops on safer adult play, as well as regular blogs on jacksonrocco.com. Additionally, Nice ‘n’ Naughty shoppers will also be able to claim exclusive free apps (originally priced £6.99) of The Book of Filthy Sex Games through Google Play, benefiting from a definitive guide to kink heralded as ‘a ginormous achievement’ by fetish industry critics, and containing a ‘wealth of information worth the price of the first section alone.’
A spokesperson for leather manufacturer Rouge Garments UK highlighted the increasing desire for quality bondage gear in the mainstream and praised the bridge-building between experts from the adult industry and the kink scene uniting to provide a modern and educational approach for buyers.
Retailers Nice ‘n’ Naughty are no strangers to providing customer satisfaction. Founded 15 years ago, they were voted the UK’s Best Adult Retail Chain for six years and the only adult industry firm to receive the Investors in People accreditation. Director Trish Murray states that Nice ‘n’ Naughty was formed “with one clear aim. To offer the customer a comfortable environment to shop that will stimulate their imaginations, without boundaries or taboos. All our members of staff have the knowledge and training to ensure the customer has the best advice and service in the adult industry.”
On Nice ‘n’ Naughty teaming up with Rouge and Jackson Rocco, Trish Murray adds: “We have a vast array of products that fulfil desires from vanilla to kink, and to be involved with The Book of Filthy Sex Games app, offers all its readers the perfect space and products to learn, explore and grow. With the pending release of Fifty Shades of Grey, we have seen a further increase in the demand of quality BDSM items, and we have therefore decided to help our customer further explore their desires with this partnership.
As the fetish world can sometimes appear daunting to newcomers it makes sense for the positive kink championed by the man nicknamed the ‘real-life Christian Grey’ Jackson Rocco to ally with such established names in the adult industry. “I couldn’t be happier’, says Rocco.
“For the people I represent it’s about care, education, affordability and quality. We have newbie’s looking to try things out and experts looking to invest in well-made and robust products. The Rouge stuff looks and feels amazing, while Nice ‘n’ Naughty couldn’t be more helpful. And as both firms are celebrated for their attention to detail and customer service, I have peace of mind that our campaign to give adult players the chance to realize their wildest dreams will continue to happen in the most supportive way possible. All round, this is a very cool project.”