Rouge Garments and Nice ‘n’ Naughty join forces with Jackson Rocco to add gear and toy links to respected kink app guide

Acclaimed Brands Bed Together for Kink Fun and Safety
Award-winning leather brand Rouge have teamed up with renowned retailer Nice ‘n’ Naughty and revered pro-kink expert Jackson Rocco in a unique three-way partnership that caters for the ongoing upsurge in demand for fetish and BDSM products.
Using Rocco’s internationally-acclaimed android app of The Book of Filthy Sex Games, readers will for the first time be able to access directly specifically chosen Rouge and Nice ‘n’ Naughty BDSM gear and toys featured in the app’s sixty-nine session ‘recipes’ for fun and safe kink play.
Rouge ranges featured include its luxury padded ankle cuffs, blindfolds and adjustable wrist to neck restraints, all made using exquisite, quality leather from trusted tanneries. Nice ‘n’ Naughty items include bestseller essentials like vibrators, plugs, lube and massage oils. App users will be able to visualise and learn exactly what item of equipment each kinky practice requires while also offering the chance to shop and order instantly from their smart-phones.
The collaboration will not only be promoted by in-store 10,000 flyers and tags but be buttressed by live workshops on safer adult play, as well as regular blogs on Additionally, Nice ‘n’ Naughty shoppers will also be able to claim exclusive free apps (originally priced £6.99) of The Book of Filthy Sex Games through Google Play, benefiting from a definitive guide to kink heralded as ‘a ginormous achievement’ by fetish industry critics, and containing a ‘wealth of information worth the price of the first section alone.’
A spokesperson for leather manufacturer Rouge Garments UK highlighted the increasing desire for quality bondage gear in the mainstream and praised the bridge-building between experts from the adult industry and the kink scene uniting to provide a modern and educational approach for buyers.
Retailers Nice ‘n’ Naughty are no strangers to providing customer satisfaction. Founded 15 years ago, they were voted the UK’s Best Adult Retail Chain for six years and the only adult industry firm to receive the Investors in People accreditation. Director Trish Murray states that Nice ‘n’ Naughty was formed “with one clear aim. To offer the customer a comfortable environment to shop that will stimulate their imaginations, without boundaries or taboos. All our members of staff have the knowledge and training to ensure the customer has the best advice and service in the adult industry.”

On Nice ‘n’ Naughty teaming up with Rouge and Jackson Rocco, Trish Murray adds: “We have a vast array of products that fulfil desires from vanilla to kink, and to be involved with The Book of Filthy Sex Games app, offers all its readers the perfect space and products to learn, explore and grow.  With the pending release of Fifty Shades of Grey, we have seen a further increase in the demand of quality BDSM items, and we have therefore decided to help our customer further explore their desires with this partnership.

As the fetish world can sometimes appear daunting to newcomers it makes sense for the positive kink championed by the man nicknamed the ‘real-life Christian Grey’ Jackson Rocco to ally with such established names in the adult industry. “I couldn’t be happier’, says Rocco.

“For the people I represent it’s about care, education, affordability and quality. We have newbie’s looking to try things out and experts looking to invest in well-made and robust products. The Rouge stuff looks and feels amazing, while Nice ‘n’ Naughty couldn’t be more helpful. And as both firms are celebrated for their attention to detail and customer service, I have peace of mind that our campaign to give adult players the chance to realize their wildest dreams will continue to happen in the most supportive way possible. All round, this is a very cool project.”

For more info visit:
Google Play App – The Book of Filthy Sex Games 


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Nice ‘n’ Naughty to Raise Money for Sussex Beacon

Avid runner and charity fund raiser Simon Prescott, Director of Nice ‘n’ Naughty will, once again, participate in the Brighton Half Marathon on Sunday 22nd February 2015. Simon has nominated the Sussex Beacon to be his chosen charity for the event, with all the team at Nice ‘n’ Naughty getting behind him.

Simon Prescott Nice ‘n’ Naughty support a number of charities nationwide. When asked why the Sussex Beacon, Simon replied “Nice ‘n’ Naughty has always been a keen supporter of charities local to our 11 Stores throughout the UK. In Brighton, this year we are again recognising the valuable work the Sussex Beacon does in Brighton and want to show our support”. Simon competed in the Brighton Marathon in June 2012, raising over £500 for The Sussex Beacon, and beating his personal best.

This year all 11 nationwide Nice ‘n’ Naughty Stores , together with their Web Team, will be supporting Simons fund raising run, and to start the fundraising, Simon has made a £50.00 donation.

The Nice ‘n’ Naughty team are all placing bets on Simons finishing time, knowing that he is aiming for another personal best, and all proceeds will be going to the Sussex Beacon.

Philip Price, Nice ‘n’ Naughty Manager in Brighton said “It’s going to be an amazing weekend for the Brighton store this weekend, not only will Simon be here to run the Half Marathon, but on the 21st he will be an honoured guest at my wedding.” Philip has been part of the Nice’n’Naughty family for over 9 years, so having Simon there to celebrate with him is the icing on the cake for Philip and his partner James. When Simon completed the 2012 full Marathon, Philip was at the finish line in full drag to boost funds for the charity, this year he will have to pass on the opportunity, as he may be somewhat busy!

But Philip and the Team at the Brighton store are there to fully support the run, and would like to invite the local community to also get involved by popping into the store at 32 St. James Street and betting just £1 on his finishing time. The closest time will receive a free goody bag courtesy of Nice ‘n’ Naughty.

For further details please see Philip Price in our Brighton store or email:

If you wish to sponsor Simon please go to

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10 Naughty Christmas Gifts for Her


1. Bijoux Indiscrets Twenty One Diamond Shape USB Vibrator £49.99 Click here to view

2. Mystim Electric Eric Silicone E-Stim Vibrator £109.99 Click here to view

3. Fifty Shades of Grey Inner Goddess Silver Pleasure Balls £24.99 Click here to view

4. Icicles No.12 Rose Glass Dildo £34.99 Click here to view

5. Extra Small Silver Butt Plug with Red Crystal £24.99 Click here to view

6. On Natural Arousal Oil £16.99 Click here to view

7. Revel Body SOL USB Rechargeable Sonic Vibrator £99.99 Click here to view

8. Lelo Luxe Inez 24K Gold Rechargeable Vibrator £10,000.00 Click here to view

9. Screaming O MasteRING Remote Ring and Panty Set £36.99 Click here to view

10. Lelo Smart Wand Medium Rechargeable Vibrator £84.99 Click here to view

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Today is Black Friday and as I type this at half eight in the morning a buying frenzy has already gripped the nation.

Although we at Nice ‘n’ Naughty are not expecting the same throngs of crazed bargain hunters we are embracing the spirit of black Friday with offers both online and in our adult stores.

Our customers will be able to pop into our branches today and get a special 15% discount when they speak the words “15 SHADES OF BLACK”.

Also web customers can enjoy a range of special offers on various products changing hourly. To view the offers visit our online store.

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The iPhone-controlled sex toy you can turn on from anywhere

RUNNING errands doesn’t have to be boring — just ask Amanda Chatel.

The 36-year-old writer recently went out to pick up her laundry, stop by the chemist and grab a drink at a local bar — all while wearing a new vibrator called the We-Vibe 4 Plus.

Because it can be controlled remotely by an app, her husband — back at their apartment — turned it on and off as she went about her errands.

“[It] reminded me of my first Brazilian wax. I was overly aware of that part of my body, and felt like I was walking sex. But the difference was that I clearly remember strutting after my first Brazilian, and We-Vibe doesn’t allow for such a swing of my hips,” recalls Chatel.

“I felt too much swing would result in it falling out of place, down my pant leg and onto the ground. Then I wouldn’t feel like walking sex any more, but instead a horrified woman staring at her vibrator on the side walk.”

The We-Vibe 4 Plus and the app used to control it. Photo: We-Vibe

The We-Vibe 4 Plus and the app used to control it. Photo: We-Vibe Source: Supplied

Sex toys are not just for singles — or the bedroom — anymore. The We-Vibe 4 is not the first of its kind — other vibrators, like Oh-MiBod, can be remotely controlled by app as well.

But it claims to be the first hands-free device out there — it can easily fit under clothing — so now, anyone can get those good vibrations going, even when they’re not in the same room as their partner.

To access it, both partners download the free We-Vibe 4 Plus app from the iTunes App Store and register the vibrator. When your partner asks to connect, you can send him or her a link that enables them to control the device. He or she can choose from various vibrations, such as “peak” or “bounce.” The U-shaped toy is 7.5cm long and costs £127.99.

Although Chatel and her husband bought one only a few weeks ago, the New Yorker says the We-Vibe 4 Plus has already added a certain buzz to her everyday tasks.

“First [we] tried it together in the apartment with the remote control,” she says. “Then, we added the app to the mix and started experimenting with how far away I could go.”

“It’s especially great in long-distance relationships,” says We-Vibe’s global passion ambassador Tristan Weedmark. “If you’re in New York and your partner is in Taiwan, it can boost intimacy.”

The full package.

The full package. Source: Supplied

Relationship expert Andrea Syrtash agrees. “Dirty talk, video chats and photos can turn on a couple who are trying to stay connected from a distance,” she says. “But the We-Vibe adds another — very physical — dimension.”

Using the app can also allow your significant other to take control — and experience the thrill of doing something naughty in public — without risking being too obvious.

“As we saw with the appetite for Fifty Shades of Grey, people are interested in trying new things,” Weedmark says. “Couples [can] bring foreplay into their dinner dates. The female will wear the We-Vibe [at a restaurant], and her partner will control it on the app.”

But if you dare to adopt this approach, choose your timing carefully. “Don’t turn the app on and off when one of you is in a business meeting or a public place where it may be a little uncomfortable — or unprofessional,” cautions Syrtash.

Indeed. “When picking up my laundry, it was turned on and it was slightly audible,” Chatel recalls. “I passed it off as my phone, because I felt I had to say something.”

And, she adds, “Snug undies help.”

This article originally appeared on The New York Post.

You can buy the We-Vibe 4 Plus from Nice ‘n’ Naughty for £127.99. Click here to view >>

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Colourful Bondage

We have expanded one of our most popular bondage ranges to include a whole host of new vibrant colours.

Rouge Garments produce high quality handcuffs, spanker’s, collars, blindfolds and harnesses.

With a range of colours to choose from we think we have something for everyone from the traditional red/black to the new purple and pink collection.

Take a look at the range here >





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RED Production Company – who make excellent TV shows  -are putting together an exciting new web series for Channel Four.

It’s called ‘Tofu’, and it’s a light-­‐hearted documentary series about sex. Good sex, bad sex, real-­‐life sex. Devised by multi-­‐award-­‐winning TV writer Russell T Davies – who wrote ‘Queer as Folk’ and ‘Doctor Who’ – and made by prolific YouTuber
Benjamin Cook.

‘Tofu’ will explore, debate and celebrate sexual taboos through a combination of scripted sketches and intimate interviews.

Which is where you come in. We’re looking for a cast of vibrant, charismatic people of all sexual persuasions, genders and ages – so long as you’re over eighteen – who are comfortable with, and confident in, talking about sex. Men, women, every gender, all the pronouns, straight, gay, bi, curious, maybe you’re sex-­‐obsessed, or take-­it-­or-­leave-­it, or maybe you’ve – whisper the words – never had sex and aren’t afraid to say so. We want your stories, confessions, and opinions.

If you’re interested in taking part, and are happy to go on camera, we’d love you to hear from you -­ simply tell us what you think about sex. Opinions! Tell us what you like, what you don’t like, what you’d like to try, or what you tried once but never again. Tell us about your first sexual encounters, about one-­night stands, about coming out, or about hook-­‐up apps like Tinder and Grindr, if you’ve used them.

To apply, send your details including a recent photo and stories to
If we really like you, we may invite you to meet us to record a more in-­‐depth interview especially for ‘Tofu’.

Come on, get in touch! Don’t be shy….

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The New We-Vibe 4 Plus

The No. 1 couples vibrator now has an app.

With We-Vibe 4 Plus couples can connect in new, exciting ways whether they’re in the same room or on a different continent. 

The newest edition to the We-Vibe family can by controlled via an app

The newest edition to the We-Vibe family can by controlled via an app

The most advanced couples vibrator. The compact, body-hugging form of We-Vibe 4 Plus delivers strong, intense vibrations. The curved clitoral stimulator follows her body and gently rests between the labia, while the stiff mid-section ensures a snug fit. The G-spot stimulator sits in place behind the pelvic bone, increasing stability and comfort for both partners. The addition of the app feature gives you more power options and the chance to control pleasure from a completely different location.


Priced at £127.99 and available now from our stores or on-line here.

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Nice ‘n’ Naughty celebrate 15th birthday



Nice ‘n’ Naughty are celebrating their Crystal Anniversary.


Yes it is 15 years since Nice ‘n’ Naughty opened its first shop in Chester on 31st August 1999. Fifteen years of hard work, commitment and ultimately success in the ever changing market that is Adult Retail. Fifteen years of witnessing at first hand the diversity of customers, the change in trends and more importantly of playing a leading role in shaping the industry. “I never would have thought of myself as a pioneer when we challenged Chester City Councils view in 2001 that adult stores should have blacked out windows, it just seemed right that we be allowed to put mannequins on display.  In reality Nice ‘n’ Naughty set a new trend, which was not only followed by our other stores, but many of those in the industry” said Simon Prescott, Managing Director of Nice ‘n’ Naughty.


Nice ‘n’ Naughty recognised at an early stage that adult stores needed to shake off the stigma of being a male oriented environment and has been at the vanguard of creating a shopping experience in which women and couples feel equally comfortable in store, alongside the traditional male clients. Stores are bright, interesting, friendly and of course welcoming. Prescott believes that staff play a pivotal role in creating the environment and all staff undergo rigorous training in all aspects of product and service. Knowledgeable, helpful and friendly staff is a key to Nice ‘n’ Naughty’s success and why they have grown to 11 stores across the UK, ranging from Brighton in the south, to Newcastle in the north. Indeed Nice ‘n’ Naughty was awarded the acclaimed Investors in People award in recognition of their commitment to staff development.


However, Nice ‘n’ Naughty recognises that for a store to be successful, it must successfully integrate into the local community.  That’s one reason why Nice ‘n’ Naughty sponsor local football, netball and cricket teams, as well as being involved in numerous charity events at a local and national level.


Throughout the fifteen years Nice ‘n’ Naughty’s contribution to the industry has been consistently recognised, winning the prestigious UK Retailer of the Year no less than six times, together with individual Shop of the Year and on two occasions, European Retailer of the Year.   Prescott says “winning the awards is simply a reflection of the tremendous hard work and dedication of the Nice ‘n’ Naughty team. We are fortunate in having staff that genuinely care about customer service and enjoyment of our products. Whilst it would be wrong to single out any individuals, it would be equally wrong not to mention Trish Murray, the Operations Manager, who makes things tick on a daily basis. She is a mother hen to our staff, a source of council to our suppliers and an invaluable asset of the Company.”


Suppliers are another key reason for Nice ‘n’ Naughty’s continued success. Nice ‘n’ Naughty recognises and values the expertise, product knowledge, market knowledge and trend awareness of its supply chain and likes to work in true partnerships with them. Naturally, Nice ‘n’ Naughty looks to obtain the most favorable deals possible but never at the expense of quality and service. “We also listen to suppliers” says Prescott and act on their advice. For example who would have thought that Fifty Shades would have had such an effect on changing bedroom etiquettes? Fortunately our suppliers recognised this and helped us shape our product ranges to meet that demand.”


So for 15 years Nice ‘n’ Naughty has had a growing presence on UK High Streets. Fifteen years of controlled expansion, consolidation and more recently a small reduction in stores, reflecting the difficulty the High Street has seen in the last four years of the economic climate. And of course fifteen years of an ever growing internet presence for Nice ‘n’ Naughty resulting in a fantastic online offering at


So what gift would Prescott like to celebrate the crystal anniversary? “Nothing says Prescott.  Instead of receiving, I would like to celebrate by giving all our customers a 15 % discount on any purchases in September as a Thank you for helping Nice ‘n’ Naughty become the success it is today. Just pop into our stores, sing Happy Birthday (or just say it if you prefer) and they will deduct 15% from your bill. For those customers who buy on line, simply type BIRTHDAY at the checkout.


Nice ‘n’ Naughty has been an established brand on our High Street for the last fifteen years and will undoubtedly be so for the next. Their ability to recognise and adapt to change is a hall mark of the Company and this, coupled with firm financial foundations, can only see them go from strength to strength. “I would like to thank our customers for their patronage over a memorable fifteen year journey together and I eagerly look forward to the next fifteen years” Says Prescott


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Visit us online today and with every purchase you can claim a free Swiss Navy 2 in 1 His & Hers Gels For Couples.

Don’t fumble around for a couple of bottles when you are ready to go. The 2-in-1 dual pump conveniently puts both powerful enhancement for him and stimulating arousal for her right in one hand. 
HIS is a rare blend of herbal extracts designed to maximize pleasure while increasing stamina and overall performance.
HERS s a comprehensive herbal gel formulated to promote sexual arousal and pleasure with a warming/cooling, tingling sensation.

The offer will run today only whilst stocks last so why not browse the store and see if anything takes your fancy

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